ENETFUSION: ONLINE MARKETING

Online Marketing

Internet Marketing Channels
1. Official Website
2. Video Marketing
3. Social Network Marketing
4. Blog Marketing
5. Online Directory Services
6. Search Engine Marketing
7. Image Marketing
8. Subscription Services
9. Virtual Life
10.Social Book marking
11. Quizzes, Polls, Surveys
12.Web 2.0 Applications

Website Add-ons
(Marketing Applications)
 
eCommerce & Store
Shopping cart and payment handling to sell DVDs and merchandise
Rich Media
Streaming Video and Podcast
Movie Blog
Official web log for the film
Actor’s Corner
Actor’s Blogs
Fan Discussion Boards
Chats & IM
Online Events
Making Of Movie
Previews / Trailers
Interviews with Creators of Film
(2) Video Marketing
 Persona & Profile Management
 Create & manage profiles
 Design & manage meta-data for each video
 Post Videos
 Channel Management
 Create Channel
 Subscribe to similar channels
 Invite subscribers
 Communities/Blog Marketing
 Promote video links & channel
 Spoofs (when appropriate)
 Create Original
 Encourage User-Generated
(3) Social Network Marketing
Creation and management of multiple profiles across numerous social networking websites.
 Profile Management
 Content Generation for Profile
 Update Information / Post News
 Participate in Conversations
 Invite Friends
 Multiple Profiles
 Movie Profile Pages
 Actor Profile Pages
 Fan Profiles
 Synthetic and Non-Synthetic
 Group / Community Management
 Join groups/communities
 Create new group / community
 Invite Members
(4) Blog Marketing
Online buzz creation through posts, replies, and conversation engagements within many blogging communities
Off-site Blog Management
Discover relevant blogs
Participate in posts to develop credibility within community
Monitor conversations and begin seeding posts that introduce film
Maintain conversations and drive traffic to official website
On-site Blog Management
Author shadow blog
Manage postings, comments
Promote Blog
(5) Online Directory Services
Page management on imdb.com, plus listings in other important film directory Sites
 Film Directory Management
 Create movie page
 Post/update information
 Add positive comments & post high ratings
 Generic Directory Management
 Discover Relevant Categories
 Create Film Listings
 Post in Multiple Categories
(6) Search Engine Traffic
 Search Engine Marketing (SEM) /
     Pay-Per-Click (PPC)
 Keyword Generation
 Bid Management
 Ad Creative & Landing Page Messaging Optimization
 Search Engine Optimization (SEO)
 Keywords Identification
 Google/Yahoo/MSN Optimization
 Link Share & Directory Listings
 Banner/Affiliate/Publisher Ads
 Traditional, In-line, Pop-Up, Overlay
 Static, Animated, & Rich Media
(7) Image Marketing
Marketing of images, artwork, photos, etc. to all popular image sharing sites
 Profile Management
 Content Generation for Profile
 Update Pictures / Tag Photos
 Participate in Conversations
 Invite Friends
 Multiple Profiles
 Group / Community Management
 Join groups/communities
 Create new group / community
 Invite Members
(8) Subscription Services
Nurturing programs increase interaction with potential customers
 Email Newsletters
 Latest News
 Actor/Director’s Corner
 Film Merchandise
 Alerts
 Buzz Updates
 Relevant News Links
 Discounts / Promos
(9) Virtual Life
Virtual world participation extends the reach for promotional media and community interaction
 Second Life
 Location Creation
 Media Upload
 Community Interaction
 Avatar Creation/Management
 AOL Bots
(10) Social Book marking / Reviews & Ratings
Traffic generation involves listing with popular social book marking sites
 Bookmark Management
 Create tags
 Research popular bookmarks in relevant categories
 Add film website links
 Create channels/groups
 Positive ratings and rankings
(11) Quizzes, Polls, Surveys
Development, design, & distribution of questions & trivia relevant to the movie
helps create awareness
 Quiz, Poll, Survey Management
 Content Creation
 Posting / Distribution
 Positive Comments & Ranking
(12) Web 2.0 Applications
Development of widgets and applications
 Application Development
 Discover sites that welcome 3rd party developers
 Design widget/application that relates to the film
 Create & Manage Profile
 Share Application
 Produce Analytics & Reporting

Integrated Marketing Framework
Social Network                                       Search Engine
Marketing                                                Marketing

Leads are generated by utilizing multiple channels working together in an integrated campaign